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Event Details
Make 2010 your best year yet!
Have you dipped your toe in the digital pool, but aren’t sure
how to start swimming? Are you ready to really start using digital
communications to build your business in 2010?
Get clear about your unique brand, how to express it, and how to
reach out to your potential customers using digital tools and
media—like your website, blog, Facebook, and LinkedIn.
In our 3-week program you will:
- • Have a professional brand coach help you discover your personal business brand—the core of your business communications
- • Learn what makes you, and therefore your offering, unique and
differentiated from others who offer similar services or products
- • Complete your personal business brand book to guide you in your
communications, and in building your business (i.e. living the brand).
How the program works:
The program is conducted in a small group format via webinar. Each
track consists of three weekly classes as well as offline pre- and
post-session assignments.
In addition, each participant will meet 1:1 with the program leader
for 2 individual 30-minute coaching sessions to lead you through your
personal/small business branding process.
Dates: Wednesdays -- April 14, 21, and 28 @ 12:00 noon Eastern
Program Details: Personal/Small Business Branding, 3 weeks
Week 1: Brand Discovery/Illumination
• What is your current personal brand?
• Discovering your brand values
• What makes your brand unique?
Week 2: Brand Expression
• Who is your brand audience?
• Synthesizing your brand differentiation
• Core brand message
Week 3: Applying Your Personal Brand
• Brand strategy
• Aligning your marketing activities with your brand
This program is for you if....
• You are a business owner and entrepreneur
• You have a vision for taking your business to the next level
• Building or enhancing your online presence is a logical next step
• What to communicate about your unique business is important to you
• The discipline of regular group sessions and 1:1 coaching appeals to you
• You are ready to get started now
Meeting details will be distributed to registered participants prior to the date of the first webinar.
For more information, please visit our website.
Hosted By
Brand Personal
Brand Personal specializes in leveraging personal brand and digital presence to help high-achieving professionals and organizations realize their goals.
